I attended the Interactive portion of the conference which featured panels from industry leaders speaking about everything from the latest trends in technology to social & digital media, marketing, branding, entrepreneurship, and more. Basically — it was heaven for who anyone who knows or wants to know everything about anything! It’s a place that will no doubt get you inspired and you’ll certainly meet a few creative, brilliant minds along the way!
Since social media is the name of my game, most of the panels I went to were digital/social-based which was great because it allowed me to see what the best-of-the-best are doing in social media, and even connect with some key influencers.One of the panels that I attended was called ‘Analytics of Social Marketing’ presented by IBM marketing leader, Amber Armstrong.
In this panel, I expected to learn about ways to better present analytics to our clients, and I got that — and so much more!
Here are some of my key takeaways from this social-focused session:
Listen to the market — and the individual
Share your successes
More SXSW blogs coming soon so stay tuned for the next one!