DPR Buzz

Surfing is Driving Tourism…and a new W Hotel

Surfing is Driving Tourism…and a new W Hotel
Sydney Feldman

Diamond PR officially has a new client and it’s encouraging the crew to practice their hang-ten! A chic, new beach resort set on Mexico’s coveted Riviera Nayarit, W Punta de Mita is a tropical paradise that pays homage to Mexico’s indigenous roots and the local surf culture found throughout Banderas Bay and the nearby surfing and fishing village of Sayulita.

With features like a giant walkway made up of 700,000+ individual mosaic tiles with designs inspired the area’s Huichol natives, guest rooms with touches like beds with headboards made of surf boards, an incredible surfing program, and a vintage 1950’s Chevy truck that’s been converted into a beachside bar from which fresh ceviche is made-to-order, there’s no better place to catch some waves than this indigenous-inspired surfer’s haven. What’s even better, the resort’s beach has a unique break that makes it ideal for both beginners and more advanced surfers.

I recently read an article that cited this Oxford study about how promoting areas with good surf breaks helps spur economic growth. Other research I’ve done indicates that the surfing industry spends between $3-$6 billion on travel each year. In short, surfing is driving tourism.

When you think about it, it makes perfect sense. Once a gnarly surf break gets discovered, surfers begin flocking to the destination and helping to establish the its credibility as a can’t-miss travel hotspot. Then everyone else follows suit. If you’re interested in surfing (or even just a fan of gorgeous beaches and ceviche), run, don’t walk, to W Punta de Mita, where you’ll probably find me shredding waves and sipping something delicious made with Mezcal while plotting ways to avoid having to come home.

wpm-beach-detail

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DPR Buzz
Sydney Feldman
@SydneyLaurenPR

From beachside camping in Mexico to mountain paragliding in Mendoza, Sydney is always looking for her next big adventure. When she’s not busy traveling through Latin America, this hippie-at-heart grooves to reggae, jogs on the beach and stuffs her face with Florida stone crabs.

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