As 2017 comes to a close, my Diamond PR colleagues and I have been analyzing existing and emerging travel trends to see how our clients can leverage these trends with their own unique approach to reach 2018 travelers who are ahead of the curve. After doing quite a bit of research, below are a few of what I believe are the most interesting and noteworthy travel trends we’ll see a lot of in the coming year.
Healing hot springs at Tabacon Thermal Resort & Spa – my personal happy place.
Happy Retreats & Break Up Breaks
We all have a happy place that we escape to in our minds when we’re in need of a little inner peace. With consumers constantly searching for the next getaway that will leave them healthier, happier and less stressed, be on the look out for ‘Happy Retreats’ — trips that use techniques such as massage, meditation and self exploration to promote overall happiness and wellbeing — as well as ‘Break-Up Breaks’ — getaways designed for travelers looking to restore all that good energy that gets sucked up when they’re stuck in the cycle of an unproductive relationship.
Photos from my summer vacation to Pesaro, Italy and Split, Croatia. The best thing about Europe is all the great destinations that are just a train ride away once you get yourself to the starting point!
I’m a huge proponent for double destination getaways and am surprised I haven’t seen much on this trend until now. Step #1: get yourself to an incredible place that acts as a hub for other amazing destinations. Step #2: hop around a bit, exploring both awesome places and see where the wind takes you. Step #3: Leave room for detours! Every time I go to Europe, I try to hop on a train and visit multiple destinations. Central America is another part of the world that lends itself so well to this trend. If you’re heading to Costa Rica, might as well check Panama and Nicaragua off your list as well (trust me, you won’t be sorry!).
A borrowed Insta-pic of Romania (by @_traveler_1_). I’m part Romanian and have always wanted to check out this Eastern European treasure.
This one really fascinates me. Studies are showing that one of the most popular holidays gifts of 2017 is a DNA-testing kit that tells us the exact make-up of our heavily blended cultural backgrounds. Heritage Travel — the idea of visiting destinations your ancestors hail from — is gaining popularity for 2018. Pretty sure one of the DNA testing kit companies even has a recent commercial that showcases this.
Jupiter Beach Resort & Spa can arrange private yoga classes on their sand dune beach area — it’s a perfect activity for a little introspective healing.
Solo travel is here to stay and while it might not be a brand new trend, I can’t stress its overall importance. As someone who’s done several big solo trips, there’s nothing I recommend more than packing a backpack and following your dreams to a destination you’ve always wanted to not just visit, but actually become a part of. Live like a local…now’s your chance! In 2018, we can expect to see hotels and resorts rolling out new activities and packages geared towards solo travelers seeking either a communal experience where they can meet others or an introspective getaway where they get to know themselves on a deeper level.
From beachside camping in Mexico to mountain paragliding in Mendoza, Sydney is always looking for her next big adventure. When she’s not busy traveling through Latin America, this hippie-at-heart grooves to reggae, jogs on the beach and stuffs her face with Florida stone crabs.