Technology Doesn’t Sleep, and Neither Does the Media

Technology Doesn’t Sleep, and Neither Does the Media

Diamond Public Relations Reveals Innovative Website to Meet Journalist Demand

MIAMI, FL – December 2011 – Diamond Public Relations has launched its newly designed website,, introducing tools and capabilities geared specifically with the modern media member in mind.

The website’s new “Media Resources” section is an all access pass to the agency’s client news, press kits, images, press trip list and HD broll.  The password-protected section (a single password unlocks the whole thing and a simple email request is all that is needed to obtain the password) offers all the building blocks a writer might need to research or put the finishing touches on a story.

“When we set out to redesign our website, we did our homework.  We asked journalists what they want in a PR agency’s site that could help them and what tools they could use – and then we created them,” Jody Diamond, president of the agency explained.  “This wasn’t something we threw together overnight, it was a long process, at times painstaking, but well worth it in the end.”

Not only does the site offer the tools, it offers them in a way that can be tailored to writers’ specific needs – allowing the capability of personalizing press kits or selecting low or high res images for download in a user-friendly manner.

Additionally, the website offers the more traditional elements you’d expect to find on an agency’s site – clients, experience, services, team members, etc., but it does so in a such a way to portray the firm’s persona.

“We’re known in the industry for being competent business people who get the job done, but we do it with a bit of style and funk,” Diamond says.  “We’re not traditional, but that’s why we’re good at what we do.”

Inaugurated four years ago in 2007, Diamond Public Relations has climbed to the top of the list of boutique PR agencies of its kind by cultivating long-standing relationships with a variety of leading travel and hospitality clients and executing PR plans infused with creative ideas that get results. In an era where traditional media roles are shifting and social media platforms continue to evolve, Diamond PR has kept on top of industry trends and has transitioned steadily with them. Due to the firm’s ability to evolve with these trends and incorporate them into their clients’ communication plans, they have been presented with several industry accolades, including the Bulldog Awards for outstanding social media campaigns and Adrian Awards for their excellence in media relations and publicity.

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VP and co-Founder of Diamond Public Relations. Kara balances the ever changing schedules that come with a flourishing business and two tots at home. When not chasing kids or clients, she's squeezing in a run or searching for online deals.

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